Social Media for Business
Social media present great marketing opportunities for businesses of all sizes. You can use social media to gain valuable customer insights, increase brand awareness, loyalty and provide rich experiences to just name a few. There is no better time than the present to get started.
1. Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
INSTANT NEW YORK TIMES BESTSELLER
“Incisive…. The most fun business book I have read this year…. Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.”
— Andrew Ross Sorkin, New York Times
After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg’s desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.
Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?
2. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
#1 AMAZON WEB MARKETING BEST SELLER | ALWAYS UP-TO-DATE SOCIAL MEDIA MARKETING STRATEGY | OVER 80,000 COPIES SOLD!
Few likes on your company’s Facebook page? Not seeing social media ROI? Unsure of how to make the most of social media marketing, or even where to start? 500 Social Media Marketing Tips can help! This book is your guide to social media success for business, featuring hundreds of actionable strategies for Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn, Snapchat, and more! Each tip will guide you to establishing a strong brand presence on social media, attracting and engaging with loyal customers, and increasing web traffic and sales.
Unlike most educational books, 500 Social Media Marketing Tips’ practical layout and concise instructions ensure that you’ll take away something valuable every time you read, whether it’s 5 minutes at your desk, half an hour on your commute, or all day at the weekend!
Bonus! Over 200+ Free Social Media Video Tutorials!
3. Trust Me, I’m Lying: Confessions of a Media Manipulator
From the author
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.
I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
4. Social Media Marketing Workbook: 2017 Edition – How to Use Social Media for Business
2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK!
- NEW for 2017 – Videos – follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing
- Extensive Worksheets – downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy.
- Social Media Marketing Explained – an easy-to-use, step-by-step guide for small business owners and marketers.
- Covers the Main Networks – Facebook marketing, Twitter marketing… YouTube, LinkedIn, and Pinterest plus bonus chapter on Yelp / Google Local and review marketing.
- proven strategies
- easy-to-replicate formulas
- practical tips
- How to profit big from Facebook, Instagram, YouTube, Twitter, Pinterest, Amazon, and Google.
- The biggest (and dumbest) mistakes to avoid when using high-leverage social platforms.
- A million-dollar plan so you can start from scratch and monetize who you are along with what you know.
- The most sought after scripts that grow your brand, influence, and bottom line fast.
- How to become the celebrity expert in your industry.
- The secret to attracting greater numbers of clients and sales without spending money.
- Find an unlimited supply of customers and distributors for your products and business.
- Make more money with the same or less effort than your current approach.
A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald
5. Platform: Get Noticed in a Noisy World
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now.
The book includes:
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed―and win big!―in an increasingly noisy world.
6. The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
“A must-read for business leaders and anyone who wants to understand all the implications of a social world.”-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company
In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks — to an astonishing degree — mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world’s social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media — and to make online content that impacts the world — you must start with the Social Organism.
With the scope and ambition of The Second Machine Age and James Gleick’s The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world — a guide not just to social media, but to human life today and where it is headed next.
7. The Art of Social Media: Power Tips for Power Users
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
8. No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing
To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.
Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are — another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.
This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.
9. Social Media Made Me Rich: Here’s How it Can do the Same for You
Have you ever wondered what specific strategies the world’s highest-paid Internet entrepreneurs are using to get rich? Are you tired of working forty hours per week at a job you dislike and not getting paid what you’re worth? Would you like to learn how to package the knowledge already in your head and put it into high-earning digital products (ebooks, online courses, coaching programs, software, etc.)? Wouldn’t it be great to make a bigger impact in the world by helping others and doing what you love?
If you answered yes to any of these questions, read Matthew Loop’s Social Media Made Me Rich. This tactical blueprint shares the common denominators of the wealthiest movers and shakers online.
Social Media Made Me Rich is a comprehensive resource that helps you achieve prosperity and abundance on your terms, even if you’re starting from zero.
10. Network Marketing For Facebook: Proven Social Media Techniques For Direct Sales & MLM Success
NETWORK MARKETING FOR FACEBOOK contains the ONLY proven marketing system for direct sales on Facebook, and the only one created by a successful network marketing distributor.
Two world-class social media marketers, Jim Lupkin & Brian Carter teach you how to build and grow your distribution network with Facebook, which gives you direct access to more than 1.32 billion people.
As co-author Jim Lupkin says, “I am the customer for this book. I have failed and succeeded as a network-marketing distributor and I used social media to help me succeed. I know what the distributor is going through and because of that I can talk to them in a way that no one else can.”
Whether you’re a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and the most natural ways to make new connections and nurture those relationships.